One day, some higher-up at a prestigious beverage company turns to his buddy and says. “You know what Fred, remember that 3.2 beer we used to buy when we were in high school?”

“Yeah, that stuff tasted like dirty water. Why do you ask?” says Fred.

“Well, how much do you want to bet I could put it back on the market and get people in their 40’s to actually buy it!”

Fred laughs. “Ha, you’re on. No one of the legal age would buy that watered down junk.”

And so was the birth of MGD 64, and Bud Select 55.